Ben Settle - Email Players 1 - 15 !exclusive!

: It should be entertaining, regular, and personality-driven.

Are you ready to become an Email Player? Or are you going to go back to begging for retweets?

For modern marketers burned out by AI-generated fluff and metric obsession, these early issues offer a breath of stale coffee and napalm. Just don’t expect to feel warm and fuzzy. As Settle writes on page one of issue #1: “I don’t want to be your friend. I want to make you money. Now shut up and read.”

Tell you in these issues.

Digital marketing landscapes change at blinding speeds. Platforms like Facebook Ads, TikTok, and SEO algorithms change their rules overnight. However, Email Players 1–15 remains entirely timeless because it focuses strictly on . Ben Settle - Email Players 1 - 15

: Writing daily emails about seemingly "nothing"—using mundane, everyday events (like a dog pooping in the rain or a childhood story) as a hook to transition into a product pitch. High-Impact Subject Lines

Issues 1 through 15 provide a repeatable framework for drafting high-converting emails. This structure relies on three distinct phases. 1. The Hook and Story

If you try to please everyone, you please no one. Settle explicitly instructs marketers to take strong, unapologetic stances. The people who hate you will leave (saving you email hosting costs), and the people who agree with you will become fierce brand advocates who buy everything you launch. Law 4: The Product is the Star, But You Are the Host

: Treating even "pitch" emails as valuable content that subscribers look forward to reading. Psychological Triggers : It should be entertaining, regular, and personality-driven

Instead of using high-pressure sales tactics, these issues introduce the "soft pitch"—concluding an entertaining story with a casual, contextually relevant link to a product or service.

The final issues of this foundational block focus on maximizing the lifetime value of each subscriber.

Most marketers are obsessed with the "new"—the latest AI bot, the newest algorithm hack, or whatever "secret" is trending on Twitter this week. But if you look at the first 15 issues of Ben Settle’s Email Players newsletter

9/10. Minus one point because if you have thin skin, you’ll cry. But for the rest of us? It’s a blueprint for printing cash while telling the world to go screw itself. For modern marketers burned out by AI-generated fluff

Rather than hammering readers with generic product benefits, Settle advocates for highlighting the "painful symptoms" they feel—or will feel—if they don't find a solution. Highlights of Early Techniques

Hell yes, if you want to. He argues that neutrality is a lie. By trying not to offend anyone, you excite no one. He details how to use controversial topics (pro-gun, pro-choice, left, right—doesn't matter) as a "filter" to find your tribe. He warns: Do not do this unless you have thick skin.

: Combining valuable information with entertainment so that your "product plugs" feel like a natural part of the story. The "Villain" Persona

: Sending daily emails to stay "top of mind" without burning out the list. Polarization

While each physical newsletter is exclusive to Email Players subscribers , the early catalog focuses on these recurring themes: