In Their Keynote Presentations | What Font Does Apple Use
Apple primarily uses as its main font family for Keynote presentations. However, the company's typographic identity has evolved significantly over the decades.
The system automatically switches between SF Pro Display (for text 20pt and larger) and SF Pro Text (for smaller text) to optimize legibility.
If you are on a Mac, this font is pre-installed as a system font. If you are on Windows, you can download it from the Apple Developer website.
Used for large titles, headers, and any text above 20 points. It features tighter letter-spacing (tracking) to look sharp and impactful at large scales. what font does apple use in their keynote presentations
The current and primary font used in Apple's keynote presentations is . For over a decade before that, from the early 2000s until 2017, Apple’s iconic slides were the domain of Myriad Pro . Since 2017, San Francisco, Apple's own in-house typeface, has been the universal font for the company across its marketing, products, and, of course, its legendary presentations.
: The modern, neutral, sans-serif system font used in today's Keynotes for its "friendly" and "consistent" typographic voice Myriad Pro
The query is direct and addresses a popular topic in design. It successfully targets the intersection of branding and software. Apple primarily uses as its main font family
It wasn't just designed to look beautiful; it was built for functional utility. Apple wanted a typeface that maintained absolute legibility across varying distances and pixel densities—from the tiny screen of a wearable device to massive, high-definition projected slides during a live keynote. Key Characteristics of Apple's SF Pro Font
No article about Apple's font choices would be complete without mentioning one of the most controversial moments in recent memory. At the October 2018 keynote announcing new MacBook Airs and iPad Pros, Apple used a peculiar, handwriting-style script font.
It is a "grotesque" sans-serif designed for clarity. It features a large x-height and adaptive tracking that adjusts based on point size. Internal Variants: If you are on a Mac, this font
For many years, Apple used Myriad Pro Semibold as its primary marketing and presentation font. You can still see this classic "Apple look" in older keynote archives.
You will see this used often during presentations involving the Apple Watch, child-friendly features, or "soft" software updates. The rounded terminals give it a friendlier, more approachable look.