Rosalind Krauss Reinventing The Medium Pdf Jun 2026

Utilizing the newspaper and the photographic document, Calle reinvents the medium of narrative and documentation.

: Many art history departments host the PDF for syllabus use.

Krauss argues that the post-medium operates through —a constant, internal, self-examining loop where the artist "reinhabits" the medium by manipulating its technical conventions. 3. Case Studies: How to Reinvent the Medium rosalind krauss reinventing the medium pdf

If you study modern art, you eventually hit a wall—literally and metaphorically. You look at a piece by Marcel Duchamp or a light installation by James Turrell, and you ask: "Is this painting? Is this sculpture? Or is it just... stuff in a room?"

Krauss uses the example of early video art. When artists like Richard Serra or Joan Jonas first used video, they did not just broadcast content; they critiqued the television monitor itself. They used tape delays, feedback loops, and vertical roll distortions to turn the commercial technical apparatus of TV into a distinct artistic medium. Utilizing the newspaper and the photographic document, Calle

Beyond the Flat Surface: Re-reading Rosalind Krauss and the Expanded Field of Contemporary Art

Lacan argued that a letter always reaches its destination. He used the story of Edgar Allan Poe’s “The Purloined Letter” to suggest that meaning is not fixed but is generated by the structure of signifiers. Krauss adapts this to art. She claims that a medium works like a postal system: it establishes a circuit, a channel of communication that includes the possibility of noise, delay, return, and interception. Is this sculpture

Krauss anchors her theoretical framework in the work of specific contemporary artists who exemplify this reinvention. Two of the most prominent figures discussed in relation to this era of her thought are James Coleman and Marcel Broodthaers.

Rather than being judged for its beauty, photography became a site for exploring concepts like the simulacrum (Baudrillard) and (Barthes). The End of Aura:

Broodthaers "reinvented" the medium by treating the museum itself as a supportive structure for art.